Client | Coopers
Deliverables | Re-branding and packaging of Coopers Lager and Light.
Deliverables | Re-branding and packaging of Coopers Lager and Light.
Involvement | Creative concept development. Packaging design. Art direction. Final art and pre-press.
created while working as CD at 'Percept brand design', Sydney.
From concept developement to on-shelf packaging of Coopers Lager and Light range.
Re-fresh of the brand and new design direction for all packaging from bottles through to cartons. In-store customer experience was also considered.
Re-fresh of the brand and new design direction for all packaging from bottles through to cartons. In-store customer experience was also considered.
Before
After
